图书实体流通向网络销售转型的对策研究——以新华书店为例

The study on the book sale transformation from physical to network distribution——the case of the Xinhua Bookstore

兴建网上图书销售已成为图书商品流通的一种趋势,部分网站较早开通了网上销售的方式并取得了较高效益。文中以新华书店为例,重点研究实体图书流通部门如何发挥实体渠道优势来开展网络图书销售的业务。

Online book sales has become a trend. It brings lots of profits, this paper takes the Xinhua bookstore for example to discuss how to change the original distribution channels to fit the network pattern of the books.