摘要
本论文分析了影响高校校报传播效果的因素。认为影响高校校报传播效果的几个主要因素包括:传播主体的因素、传播对象的因素、传播内容的因素和传播环境的因素。高校校报的传播者只有根据读者的需求和兴趣,对新闻信息资源进行合理的配置,提供读者所需要的内容,才能使高校校报的传播达到良好的传播效果。
The paper analyzed the reasons which influence university school newspaper communication effects. We thought it chiefly contains such reasons: communicator, communication objects. communication content and communication environment. Only basedon reader' s need and interests, arranging the news information resources reasonably, providing the demanded content that the school nespaper can achieve well effects.
出处
《湖北广播电视大学学报》
2010年第4期88-89,共2页
Journal of Hubei Radio & Television University
关键词
高校校报
传播效果
影响因素
university school newspaper
communication effects
influencing reasons