影响高校校报传播效果的主要因素分析

Analysis on the chief reasons which influence the communication effects

本论文分析了影响高校校报传播效果的因素。认为影响高校校报传播效果的几个主要因素包括:传播主体的因素、传播对象的因素、传播内容的因素和传播环境的因素。高校校报的传播者只有根据读者的需求和兴趣,对新闻信息资源进行合理的配置,提供读者所需要的内容,才能使高校校报的传播达到良好的传播效果。

The paper analyzed the reasons which influence university school newspaper communication effects. We thought it chiefly contains such reasons： communicator, communication objects. communication content and communication environment. Only basedon reader＇ s need and interests, arranging the news information resources reasonably, providing the demanded content that the school nespaper can achieve well effects.