摘要
本文以韩国Super Junior组合所参演的各类娱乐综艺节目为例,对各类不同的综艺娱乐节目进行内容分析,研究电视媒体与明星公司的合作机制及其实现共赢并成功打造明星偶像团体的传播策略。
In this paper, South Korean Super Junior group of various types of participating entertainment variety show, for exam- ple, explore the South Korean TV star manufacturing company with the spread of the mass media advantages, variety of different types of entertainment content analysis to study media and TV Star＇s cooperation mechanism in order to achieve win - win situation and succeeded in creating pop stars as the group communication strategy.
出处
《湖南广播电视大学学报》
2010年第1期35-38,共4页
Journal of Hunan Radio and Television University
