中国服装类奢侈品消费现状分析

Analysis about Luxury Consumption of Clothing in China

分析了中国服装消费市场进口的现状,并从消费人群、社会因素和心理因素等不同角度探讨了中国服装奢侈品消费市场现状原因。指出中产阶层是服装类奢侈品的消费主要人群,消费心态还是攀比为主,消费信贷在中国现阶段发展迅速。中国的服装类奢侈品市场具有广阔的发展前景,毛皮以及皮革类服装消费仍是服装奢侈品市场的主要消费。

This paper analyzes the consumer market, imports of Chinese clothing the status quo, and from consumer groups, social factors and psychological factors such as a different perspective, China＇s consumption market hlxury clothing reason for the status quo. Pointed out that the middle class is the main consumer of luxury clothing groups, consumer mentality is still the main comparisons, consumer credit, and the rapid development in China at this stage. China＇s luxury clothing market has broad prospects for development, filr and leather apparel consumer spending is still a major consumer of luxury apparel market.