论作家姓名及其作品的商品化权——呼吁建立商品化权制度来制约伪书泛滥成灾

On Merchandising Rights to Writers' Names and Works——calling for establishing merchandising right system to restrict pseudo-books to overflow

伪书不同于盗版书,从表面上看这些书都是合法的,一般读者购买时并不会产生怀疑,但其产生的后果无论是对读者还是作家以及社会都很严重。伪书泛滥是利欲使然。在我国现有的知识产权法范围内,尚无法对伪书进行追究。本文认为,侵权人借助作家姓名及其作品的知名度炮制伪书,其实质是侵犯了作家姓名及其作品的商品化权。因此,要遏止伪书泛滥成灾,更好地保护作家的权利,需要建立商品化权制度。

Pseudo-books are different from pirated books,on the surface,these are legitimate.General readers have no doubt on the time of purchase,however,consequences are very serious regardless of for readers,writers,and the whole social.The proliferation of pseudo-books is not accidental,it is that people are blinded by greed at work.The investment of Pseudo-books costs is low and the cycle of their publications is short.But real books will have to devote considerable efforts and costs.Within the framework of the present intellectual property laws,there is no law for punishing pseudo-books.With the help of reputations of writers＇ names and works infringers concoct pseudo-books,in essence,they violate merchandising rights to writers＇ names and works.we need to establish merchandising right systems to prevent Pseudo-books overflowed and better protect writers＇ rights.