摘要
直销业在我国发展的20年间经历了五个不同的阶段。我国直销企业的市场营销环境随着直销业的发展而变化,市场环境的变化对直销企业的发展又有着重要影响。对我国直销企业市场营销环境进行分析,指出直销企业发展过程中市场营销环境的优势和劣势,并根据市场环境的不同特点提出相应的建议,以促进我国直销行业快速、健康发展,提高我国直销企业的市场竞争力。
The development of direct selling industry has experienced five stages during 20 years in China. The marketing environment of direct selling enterprises is changing with its different stages,and its changing has great influence on development of direct selling enterprises. In order to promote the healthy growth of direct selling industry, and improve the market competitiveness of the direct selling enterprises,the advantages and disadvantages,opportunities and threats the marketing environment of the direct selling enterprises were analyzed in China and put forward some countermeasures.
