试论打造桂林十字街夜市品牌

On Development of Cross-street Night Market Brand in Guilin

桂林作为知名旅游城市,长期以来景区和城市建设均得到了长足发展,但旅游纪念品市场还处于比较薄弱的地位。品牌化建设可以创造巨大的社会效益和经济效益。通过对桂林旅游纪念品市场中具有代表性的十字街夜市的经营摊铺进行抽样问卷调查,对摊主、摊铺一般情况及经营状况进行了统计分析,对十字街建设提出了建议及发展措施,旨在打造十字街的品牌化。

Guilin, a world renowned tourist city, has seen significant development in terms of the city and scenic spots construction, but is still weak in the souvenir market. Brand construction can create enormous economic and social benefits. In light of a sampling questionnaire survey on the representative souvenir shops in cross-streetnight market in Guilin, the article makes a statistic analysis on the shopkeepers, the general standing and business condition of the shops, and proposes some suggestions and strategies for cross-street construction in the hope of developing cross-street brands.