零售商主导的供应链回购契约研究

A Study on the Retailer-Leading Supply Chain Buyback Contract

通过建立零售商主导下的批发价格契约模型和回购契约模型,分析了两种契约模型下生产商和零售商的决策,并将两者契约做了对比.研究结果表明,批发价格契约和回购契约都不能实现零售商主导的供应链完美协调,零售商在批发价格契约和回购契约之间选择批发价格契约.数值模拟实验验证了回购契约的研究结果.

In the retailer-leading supply chain,the retailer is dominant over the manufacturer through announcing the sensitivity on his order quantity to the manufacturer＇s wholesale price.The wholesale price contract model and the buyback contract model are built.Then we analyze the decisions of the manufacturer and the retailer under the above two contract models,and compare the wholesale price contract with the buyback contract.Research results show that the wholesale price contract and the buyback contract can not coordinate the retailer-leading contract,and the retailer would rather to choose the wholesale price contract than the buyback contract.Simulation testifies the truth of the analysis.