摘要
从会展行业特性入手,提出会展业与城市整体营销体系相结合的发展策略:以意识、组织保障、模式选择、辅导计划、传播、资源整合、应对策略、人才培训等方面作为推手,驱动厦门会议展览服务业的跨越式发展。
This paper raises a strategy to promote and develop the MICE Industry within the overall marketing strategies of Xiamen. Based the reasoning on the characteristics of MICE industry and aiming at its great leap forward in Xiamen, the proposal expects good effects from areas of public awareness, institutions in charge, development model screening, counseling service, publicity, resource optimizing, coping strategy and professional training.
出处
《厦门理工学院学报》
2010年第1期7-12,共6页
Journal of Xiamen University of Technology
基金
厦门市科技计划指导性项目(3502Z20055038)
关键词
会展业
厦门
城市整体营销
MICE industry
Xiamen
overall marketing strategies
