摘要
有条件的免费送货已成为最有效的营销手段之一,越来越多的公司尤其是电子商务公司开始向一次订购量超过最小免费送货量的买家提供免费送货服务.研究了当供应商提供免费送货选择时零售商在确定需求和随机需求两种情况下的最优订货策略问题,并用导出的最优订货策略和数值试验分析了最小免费送货量及运费对零售商最优订货策略的影响.
Free shipping with conditions has become one of the most effective marketing tools,so more and more companies especially e-business companies become to offer free shipping to buyers whenever their orders placed exceeds the minimum quantity specified by them.In this paper,we examine the optimal order strategy of a retailer who faces deterministic or stochastic demand when suppliers offer free shipping, and analyze the impacts of the free shipping quantity and the transportation cost on the retailer＇s optimal order strategy through the optimal order strategy we derived and an extensive numerical study.
出处
《系统工程理论与实践》
EI
CSSCI
CSCD
北大核心
2010年第3期506-512,共7页
Systems Engineering-Theory & Practice
基金
国家自然科学基金(70801003
70701003)
