企业形象战略导入状况分析与改善建议

The Analysis and Improvement Suggestions about the Present Status of CIS Introduction

系统分析了我国企业形象战略（CIS）导入状况，指出了CIS导入存在的问题及主要影响因素，提出了改善建议。

The paper gives out a systematic state about the present status of CIS introduction in Chinese enterprises, points out the problems in the introduction of CIS, and analyzes the factors influenced the introduction of CIS. Finally, the paper puts forward some countermeasures and suggestions to improve the introduction effect of CIS.