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市场导向、关系资本与联盟绩效的关系研究 被引量:1

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摘要 以往的研究忽视了市场导向对联盟绩效的影响。文章认为市场导向是联盟绩效的重要影响因素,选取市场导向和关系资本(信任、承诺)这两类影响联盟绩效的"软"因素,探讨其相互间关系及与联盟绩效的关系,提出一系列假设并首次推出揭示伙伴的市场导向、信任、承诺、联盟市场导向与联盟绩效间关系的概念模型。旨在丰富相关理论并提示联盟实务界多关注市场导向这一"软"因素。
作者 杨海军
出处 《生产力研究》 CSSCI 北大核心 2010年第2期31-32,3,共3页 Productivity Research
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参考文献9

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共引文献19

同被引文献14

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