传媒文化:做什么与怎么做

Media Culture:What and How

作为一种文化,当代传媒正在深刻影响我们的日常生活。它在塑造意识形态、社会动员、推动消费和认同建构等方面扮演了举足轻重的角色。在传媒文化场域中,形成了主导文化、大众文化和精英文化三个次场,这从根本上规制了中国传媒文化的当代结构。视觉文化的转向进一步加强了传媒文化的视觉霸权和视觉拜物教,看得见才能吸引人和广泛传布,已成为人所共知的游戏规则。传媒公域作为公共话语的场所,也越发地深入私人领域,它带来了一系列不得不关注的复杂传媒伦理问题。快感的非政治化进一步凸显了消费文化的秉性,间歇性的政治冲动和传媒消费长期的快感化,实际上产生了传媒公众的政治冷漠。当人们越来越依赖于传媒来实现自我和族群的认同建构时,混杂和同一的矛盾显得越来越突出。中国当代传媒文化的这些发展趋势揭示了中国社会文化转型期的诸多矛盾。

As a category of culture, contemporary mass media is deeply influencing our daily life. It plays an important role in forming ideology, social mobility, promoting consummation and constructing identity. Three sub-fields, i. e. , mainline culture, mass culture and elite culture, in the field of media culture, have been formed to set a contemporary structure of China＇s media culture. The public sphere of media as a field of public discourse also penetrates into the private field, and brings about a series of complicated issues of media ethics, and the de-political trend of pleasure has further expressed the feature of consumer culture, from which comes out the political indifference of the media audiences. When people rely more and more on media to realize self-identity and ethnic identity, the contradiction between multiplicity and identity has been more prominent.