关于可持续发展中实施绿色营销战略的思考

Implements the green marketing strategy about the sustainable development in ponder

党的十七大报告提出的“建设生态文明，基本形成节约能源资源和保护生态环境的产业结构、增长方式、消费模式”，是对科学发展、和谐发展理念的一次升华，意义十分重大。近年来，绿色营销引起了各国营销学界的普遍关注。绿色营销将成为21世纪营销的主流，社会可持续发展战略呼唤绿色营销。本文从绿色消费趋势、绿色营销特点、绿色营销战略等方面来说明绿色营销的意义和方法。

Party＇s 17 big reports proposes ＂the construction ecology civilization, forms basically saves the energy resources and the protection ecological environment industrial structure, the growth way, the expense pattern＂, is to the science development, a harmonious development idea sublimation,the significance is extremely significant. In recent years,the green marketing has aroused the various countries＇ marketing educational world universal interest. The green marketing will become 21st century marketing the mainstream,the society sustainable development summon green marketing. This article from green aspects and so on expense tendency, green marketing characteristic, green marketing strategy shows the green marketing the significance and the method.