互联网对我国旅游分销渠道的影响研究——从旅游业者视野的角度分析

The Impact of Internet on Tourism Distribution Channels:Analysis from the Perspective of China's Providers and Intermediaries

本研究以电子问卷及电话的方式调查了来自中国16家不同的旅游供应商和中间商中的21位管理或专业人员,并从其认知的角度分析了互联网对中国旅游分销渠道的影响。本研究的结论是,互联网作为旅游分销体系的一个重要渠道,对中国旅游分销渠道的影响依然受到诸多因素的制约,其目前的影响还存在一定的局限性。由于各种不同制约因素的存在,传统的旅游分销渠道目前在中国旅游分销体系中依然占据着主导地位。在中国的旅游分销渠道中,互联网仅仅是起到一种辅助性的作用而已。

This study used both electronic questionnaire and telephone survey methods to investigate 16 different tourism ＆ travel providers and intermediaries in China and examined the perceptions of 21 professionals from the above business. The study analyzed the impact of internet on China＇s tourism distribution channels. As an important channel of China＇s tourism distribution, the impact of internet is still limited currently and has been restricted by many internal and external factors. Because of the above factors, the traditional tourism distribution channels still dominate China＇s tourism distribution system and within China＇s tourism distribution channels internet can just act as a supplementary function presently.