山西省城镇居民休闲体育消费与体育产业化发展的研究

The Research on Leisure Sports Consumption and the Development of Sports Industrialization of Town's Residents in Shanxi

通过对山西省城镇居民休闲体育消费情况进行调查,指出:山西省居民的体育消费意识淡薄,体育消费水平在城镇居民消费中没有占据一定的位置,整个社会对居民形成体育健身的环境偏弱。针对山西省体育产业化在市场经济可持续协调发展中的地位提出相应建议:正确引导体育消费,促进全民健身可持续发展;改善、提高居民的参与体育健身活动的偏好水平;充分发挥市场机制作用,加快体育的市场化进程。

The leisure sports consumption of town＇s residents in Shanxi province is surveyed. And the resident consumption consciousness is found relatively insufficient by reason of the eeonomic development of Shanxi. The sports consumption hasnt occupied enough position in town＇s resident total consumption. The social sport fitness environment for the residents is relatively less. Apoint at the position of Shanxi sports industrialization in market economic sustainable development, the following suggestions are proposed： Guide the sports consumption into the correct way, and contribute to the nationwide body -building sustainable development; Improve and enhance the preference of the sports fitness activities; Enable the market mechanism to play its role; Speed up the Marketization of sports.