摘要
本文对中国人送礼概念的表征进行了初步的探究。研究者依据激活扩散模型,采用字词联想法来搜集数据。采用"送礼"一词为刺激材料,让271名大学生被试进行自由联想,选出前100个高频词语(概念)作为分析单位,做成卡片。另请100名被试进行分类,基于亲疏程度实施系统聚类分析。结果发现,送礼概念在中国人心目中是从以下五个方面来表征的:①贿赂与制裁;②意图及缘由;③事急从权;④社交习俗;⑤礼品内容。
This paper reports a preliminary descriptive approach to the representation of the concept of gift giving. According to the Spreading Activation Model, the gift giving word was presented as a stimulus to which 271 college students were asked to repond with at least 15 words that came to mind. Then 100 gift giving-related words/phrases were collected as units of analysis. Based on the interrelation, a completelinkage cluster analysis obtained 5 high-order clusters, i.e.the five facets of the representation of gift giving concept： 1）bribery and sanction; 2）intention and causality; 3）modus vivendi; 4）interpersonal custom; 5）gift.
出处
《心理研究》
2010年第2期58-66,共9页
Psychological Research
关键词
民间概念
送礼
自由联想
聚类分析
内隐结构
folk concept
gift giving
free association
cluster analysis
implict structure
