企业在因特网上的营销策略

Internet marketing strategies of Chinas firms

本文介绍网上营销的基本特点和方法，结合我国企业间的四种联合形式，提出了企业利用因特网进行市场营销的策略．

This paper introduces the basic properties and methods of internet marketing, presents the internet marketing strategies of firms considering the four kinds of relationships. It also gives suggests that how the firms can gain strategic advantage in using the internet.