企业知识社会化——基于知识转移的创新模式研究

On the Socialization of Enterprise Knowledge

提出了与企业营销部门传统的知识管理方式——顾客知识管理的知识流动方向相反的"知识社会化"。阐释了知识社会化的概念,探究其在知识管理中的定位,通过对知识社会化与顾客知识管理的比较以及与知识营销、消费者教育的联系,进一步分析其内涵和优势,总结其常见类型和应用方法,并鼓励企业借助体验营销主动向顾客传播知识。在微观上可为企业营销部门的知识管理提供新的实践指导,在宏观上可为企业提高自身竞争力开拓新的思路。

This paper has put forward a new knowledge transfer mode-knowledge socialization inspired from the traditional knowledge management approach of marketing departments - customer knowledge management, it＇s knowledge moving direction on the contrary of customer knowledge management. Frstly, This paper has introduced the concept of knowledge socialization, inquired into it localization in the knowledge management. Through contrast with customer knowledgemanagement and connect with the knowledge marketing and the consumer educate, the author defines the concept and advantages of the ＂knowledge society＂ and summarize its type and the application, but also encourage enterprises initiative to impart knowledge to their customers through experiential marketing. Formation new thought of competitiveness promotion on macroscopic, to provide a new practice guidance to enterprise marketing knowledge management on microcosmic.