广东省城镇居民体育消费结构与变动趋势的研究

Analysis of the Sport Consumption of Citizen and Town in Guang-Dong Province

运用问卷调查、数理统计、专家访谈等方法对广东省城镇居民体育消费概况、体育消费结构、体育消费目的、体育锻炼习惯、体育消费需求、影响体育消费的因素进行实证研究,并在此基础上提出了进一步促进广东省居民体育消费的对策与建议。

With the methods of literature review, mathematical statistics, expert interviewing, this paper analyzes the current situation of sport consumption, the purpose of sport consumption, the sport habit, the demanding of sport consumption, the in- fluence of sport consumption, and puts forward some suggests to expand sport consumption of urban residents.