“泛亚运会场区”时段推移与各经济路径的相关影响研究

Study on the Effects of Extensive Areas of Asia Games on Economic Ways

为组办历届最出色的2010年亚运会,进而推动珠三角区域经济,从引发"珠三角地区经济发展规划纲要"的理念(区域合作,共同发展)入手,研究了亚运经济和"泛亚运会场区"的新概念,并就此所作的时空推移与泛化,划分了"泛亚运会场区"的6个区(亚运主、分赛场区、亚运村——生活区、休闲.旅游区、物质供应区、媒体观赏区)和3个时段(赛事筹备期、大会竞赛期、赛后利用期)。先着重论述亚运赛事筹备期的主要营销策略及其相关的各经济路径。

In order to host the most outstanding Asia Games in the history in 2010 and promote the economy of Pearl River Delta, this paper studies the new concepts of Asia Games＇economy and the extensive fields of the Asia Games. This thesis divides 6 areas of the extensive fields of Asia games which are Asia Games competition area, Asia Games village - - - life area, leis- ure and travel area and material supply area, and divides 3 periods of Asia Games which are preparation and plan period before competition, competition period and exploitation period after competition. This thesis especially discourses on the marketing strategies and relational economic ways in the period before the Asia Games.