用户心理需求分析的个性化信息服务模式

Innovation of Personalized Information Service Model from the Perspective of Customer Psychologic Needs

当前,个性化信息服务研究已进入到快速发展阶段。在传统个性化信息服务的基础上,加入用户心理需求的研究,对用户的信息意识和信息需求加以培养和引导,提高信息服务的效率,将使现有的信息服务模式更加完整、科学和有针对性。这种充分考虑用户心理需求的个性化信息服务模式主要包括四个环节:引导用户树立强烈的信息意识、参与用户信息需求方案的制定、针对用户心理需求进行有效的信息服务以及采用"三位一体"的方式解决与用户间产生的问题和矛盾。

In the past decades, research on personalized information services （PIS） has made great and rapid progress. A- part from the methodologies adopted in conventional PIS, a modem service provider also detailedly analyzes the mental characteristics of its users so as to cultivate and direct the senses and requirements of users on certain information. Nowa- days, a typical PIS process which adequately considers the psychological factors of users eomyrrises four core steps, i.e. directing users to generate positive senses on certain information, taking part in the making of plans according to the infor- mation requirements of users, providing effective information services according to users＇ mental characteristics, and deal- ing with the issues and conflicts amongst users in a trinity manner.