高校新闻媒体面临的发展困境与对策思考

On Countermeasures and Development Dilemma for University News Media

高校新闻媒体是高校新闻宣传的平台,是高校联系师生和社会各界的纽带,也是高校校园文化建设的载体。高校新闻媒体有自身发展的特点和优势,也存在明显的局限性。着力推进发展思想、机制、手段的创新,是实现高校新闻媒体新时期新发展的必由之路。

News media is the public information platform for universities,and is the bridge between teachers and students and the community,also is the carrier of the construction of campus culture.The media of university has its own developmental characteristics and advantages,but has obvious limitations.Efforts to promote the innovations of developmental ideas,mechanisms and means of news media,which is necessary to achieve a new route to development in the new period.