名人崇拜研究综述

Resent Development in the Research on Celebrity Worship

名人崇拜的研究一般是从理论上对其成因的阐释、现象调查和影响因素分析。国内多为质性研究和现象调查,并将名人崇拜与榜样学习进行对比。国外多量化相关研究,创制了量表Celebrity Attitude Scale,并发现认知、依恋风格、人格等影响因素。但对名人崇拜的因果研究还很缺乏,实证研究缺乏,且现有研究未能关注名人崇拜的无意识或内隐因素。

The current studies on the celebrity worship generally are theoretical interpretation and the investigation for the phenomenon, or exploring the factors that influence it. In our country, there are more qualitative than quantitative studies on the celebrity worship, some others are the investigations about it. Among them the important one is the comparative study be-tween the celebrity worship and the model emulation. In abroad, there are much more quantitative studies, and there has developed a good questionnaire, namely Celebrity Attitude Scale （CAS）. And many correlative studies based on this questionnaire have revealed some main factors that influence celebrity worship, for ex- ample, cognition, attachment and personality. While there almost no study on the causality of the phenomenon, especially the experimental study. Besides, all the current studies have not take the possible implicit or the unconscious factors into account.