学术传媒的特色创建与策划

The feature creation and planning of the academic media

学术传媒具有学科领域广泛性、作者群体有限性以及与科研工作的互动性,必然要求其形成并确立鲜明的个性与特色。学术传媒的特色创建体现在跟踪学术前沿、为经济建设和社会发展服务以及新颖独特的装帧设计和栏目设置等方面。编辑策划是创建学术传媒特色的重要保证,学术传播工作者要通过选题策划、组稿策划、栏目策划、市场策划等各个环节的协调运作,树立和培养策划意识。

Academic media with extensive subject areas, the limited author groups, as well as the interaction with the scientific research will inevitably require it to form and establish a distinct personaliW and characteristics. The feature creation of the academic media reflected in tracking the academic front, services for the economic construction and social development as well as innovative and umque set of binding and layout and columns and so on. Editorial planning is an important guarantee for creating the characteristics of academic media. Academic media workers should establish and nurture a sense of planning through topic planning, acquisitions planning, part planning, market planning and the coordination of all aspects of operation.