浅谈利用信息不对称应对多变的房地产市场环境

Countermeasure Study on The Real Estate Market Under Changing Market Environment Based on Information Asymmetric

中国房地产二级市场存在着权属关系、质量信息、价格信息不对称的现状。本文将市场信息界定为可对称信息和不可对称信息两种,并分析了房地产市场如何充分利用信息不对称来应对多变的市场环境。对策主要可以从以下几方面实现:房地产开发企业公开可对称信息,进行帕累托改善;房地产购买方提高资料搜集和选择能力;建立健全房地产中介机构的职业道德体系;媒体宣传是减少信息不对称的主要途径。

The indetermination of market and the self - interest of market entity, Information asymmetric, just like the asymmetric of property right relation, quality information and cost information, which is a consequential phenomenon. In this paper, market information are divided into two groups： information what can be symmetric and information what can not. The countermeasures of real estate market to prevent financial risk ,which based on the creative utilization of the asymmetric information , are as follows： Real estate enterprises public ＂information what can be symmetric＂. ; Real estate purchasers expand searching range of the house resource and obtain more valuable information;Real estate brokerage firms establish and amplify professional ethics system; Media report real market information real - timely.