摘要
什么是互联网电视？“顾名思义就是可以上网的电视，但并非接上网线就可所向披靡地浏览网页，你只能看到电视厂家推送的有限内容。”电视机生产企业会这样跟你解释，这听起来有点古怪，但事实就是如此。
The network television is a TV set that connects to the Internet with limited contents,instead of a TV that can surf online and view web pages freely.This's the definition of network TV given by TV makers.It may sound weird,but that's the fact in China.According to the policy of network TV released by the State Administration of Radio.Film and Television (SARFT) last August,all websites in China are not allowed to provide film or TV program download service for network TV,as the license is only given to one player-the newly launched China Network Television.But TV vendors remained enthusiastic in the new area.Since the second half of 2009,leading domestic TV makers have shifted their production focus to network TV products and made large investments in network TV technologies and actively promoted its development.For them,network TV means a dual role as cable TV operator as well as content provider.On this brand new industrial chain,the TV vendors may be able to control the most profitable link-the content.SARFT is now busy planning the future development of network TV.All players arc looking for the answer to whether a new business model could rebuild the TV industrial structure.
