日本企业初期海外投资研析

Problems and Solutions in the Initial Overseas Investment Activities of Japanese Companies

少数日本企业在20世纪60年代即开始了海外投资活动,但大多数企业直到1985年后才出于无奈走出国门。在初期的海外经营活动中日本企业面临诸多战略选择,通过20多年的摸索和总结,在理论和实践上已经积累了一定的经验。我国企业不能照搬日本企业的初期海外投资模式,但是可以从他们的经验中得到启发和借鉴。文章对日本企业初期海外投资活动的基本特征进行了整理和分析。

In the sixties of the last century, a small number of Japanese enterprises started to invest abroad with an international concept, but most Japanese companies were forced to go abroad only after 1985. In the initial stage of overseas business activities, Japanese enterprises were faced with many strategic options, but through their long- term practical exploration and operation, they have accumulated some beneficial experiences. Chinese enterprises can not simply copy their patterns of overseas investment, but can draw some lessons from their experiences. This paper makes an analysis of the basic characteristics of their initial overseas investment activities in the period.