化挑战为机遇,加强我国钛白企业的品牌建设

To Turn the Challenges into Opportunities and Strengthen the Construction of Chinese Enterprise Brand

阐述了在市场经济条件下企业品牌建设的重要性,提出了我国钛白企业品牌战略存在的问题,从品牌调研、诊断、定位、设计、推广、评估等方面描述和指导企业品牌的管理。

The importance of enterprise brand construction were elaborated under the conditions of market economy, the existing problems of titanium enterprise brand strategy were put forward, the enterprise brand management can be described and guided from the brand investigation, diagnosis, location, design, marketing, evaluation, etc.