摘要
手机出版是以手机多媒体技术为基础,通过手机进行阅读的一种新型的出版形态。本文从传播层面入手,深入考察了手机出版的传播形态特点。作为一种产品的数字化、流通的网络化、交易的电子化等特性的出版形态,手机出版具有传播介质非物质化、传播语言多样化、传播形式互动化以及传播模式小众化等特点。
Mobile publishing is a new form of publishing based on the technology of mobile media. From the angle of communication, this article analyzes its form of communication. As a digital product circulating in network and realized by electronic transaction, mobile publishing has the characteristics of non-materialized communication vehicle, diversity of language, interactive communication forms and minority patterns of communication.
出处
《北京邮电大学学报（社会科学版）》
2010年第1期65-68,共4页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
国家社会科学基金项目(08XKS013)
关键词
手机出版物
传播特点
比特传播
多样传播
互动传播
小众传播
mobile publications
traits of communication
bit communication
diversity communication
interactive communication
minority communication
