摘要
中国制造业的出口转型,既是出口价值链的转型,也是出口交易模式的转型。在资本国际化和生产国际化已占主导地位的条件下,在许多制造业国际市场越来越趋于垄断竞争和寡占竞争的条件下,制造业的出口,需要转向适应资本国际化和体现产业资本垄断优势的营销交易模式,原有的适应商品国际化、体现自由竞争和比较优势的贸易交易模式已经不再适应。
The export transformation of China＇s manufacturing is not only a transformation of the value chain,but also the one of the transaction pattern.There are two patterns for manufacturers＇exporting transactions：one is trade,another is marketing.Under the condition of capital internationalization and monopolization,many industries＇exporting must be a marketing transaction,not the trade one which is adapted to the condition of commodity internationalization and free competition.
出处
《国际商务研究》
CSSCI
北大核心
2010年第1期73-80,共8页
International Business Research
关键词
营销
贸易
交易模式
制造业
出口转型
价值链
marketing
trade
transaction pattern
manufacturing
export transformation
value chain
