创设高校广告专业教学情境——过渡性情境的引入

On Creating Teaching Situation of Advertisement Major in Colleges and Universities——Introduction to Transitional Situation

学习是情境特定的,可以分为真实情境,过渡性情境,理论情境三种形态,其中过渡性情境具有结合真实情境和理论情境优势的特点。本文探讨了案例教学、项目引入等多种建立过渡性情境的教学方法,重点介绍了案例教学在建立过渡性情境中的重要作用。

Learning is in the special situation, and the learning situation can be classified into such three situations as real situation, transitional situation and theory situation, among which the transitional situation has the advantage of the other two situations. This thesis discusses the method of constructing transitional situation such as case teaching, simulated task teaching and so on and emphasizes the important role of case teaching in the construction of transitional situation.