摘要
广告语是广告主为促销商品使用的与受众进行交际的语言,俄罗斯商家在广告中使用其独具匠心的修辞遣词用句来达到自己的目的。
Ad language is used by the businessman to communicate with his customers for successful promotion. The Russian businessmen have tried their best to manage a charm of their own in using ad language to its maximum to reach their own purpose.
出处
《重庆教育学院学报》
2010年第2期135-138,共4页
Journal of Chongqing College of Education
关键词
语用
俄语
广告语
Language use
Russian language
ad language
