5ARNDT J. The Conceptual Domain of Marketing: Eval- uation of Shelby Hunt Three Dichotomies Model [ J ]. European Journal of Marketing, 1982, 16 ( 1 ) : 27 - 35.
7HAPOIEU S L. The Rise of Micromarketing [ J]. Jour- nal of Business Strategy, 1990, 11 (6) : 37 -42.
8HALEPETE J, HATHCOTE J , PETERS C. A Qualita- tive Study of Micromarketing Merchandising in The US Apparel Retail Industry [ J]. Journal of Business Re- search, 2005, 9 (1): 71 -82.
9SCHLOSSBERG H. Packged- Goods Experts: Mi- cromarketing the Only Way Go [J]. Marketing News, 1992, 26 (2) : 8.
10MONTGONMERY A L. Creating Micro - marketing Pri- cing Strategies Using Supermarket Scanner Data [ J ]. Marketing Science, 1997, 16 (4) : 317 -337.
