影响跨国公司战略成本的因素分析

Analysis on factors of influencing strategic cost of transnational corporations

在比较战略成本与传统成本的基础上,分析了跨国公司的现状及其战略管理存在的问题,运用战略成本动因分析方法分析了跨国公司的政治成本、宏观经济成本、文化差异成本以及高层管理人员的管理成本,并对跨国公司战略成本管理提出了防范政治风险、采用"本土化"战略和加强高层管理人员管理等建议。

Based on comparing strategic cost and transnational cost,this paper analyzes the status and the problems existing in strategic management.It analyzes political cost,macroeconomic cost,cultural difference cost and management cost of senior managers of transnational corporations by using driver analysis.Aiming at strategic cost of transnational corporation,it gives some suggestions on preventing political risk,adopting ＂localization strategy＂ and strengthening management of senior managers.