我国乡村旅游发展存在的问题与对策研究——以济南市为例

Study on the Problems and Countermeasures of Rural Tourism Development in China

通过对山东省济南市乡村旅游市场的问卷调查、实地考察和二手资料的收集,对济南市乡村旅游发展状况进行了研究,并提出了相关对策,包括开发新产品、发展新客源;形成市场、政府、社会三元一体的运营系统,提高农民参与度;拓展旅游集散中心功能,完善政府职能。

Through the questionnaire survey,field survey and collection of secondary data concerning rural tourism market in Jinan City of Shandong Province,the status of rural tourism development was studied.Related countermeasures were also put forward,including developing new products and new passenger sources,forming the operation system with integration of market,government and society,promoting farmers＇ participation,expanding functions of tourist distribution center and improving governmental functions.