浅谈云南旅游市场营销创新策略

On innovation strategies of the tourism marketing management in Yunnan

文章分析了旅游业市场发展的新态势及云南省旅游市场营销的现状,总结了云南旅游市场营销方面存在的不足。根据云南旅游发展的需要,从旅游市场营销创新的视角,提出了管理体制和机制创新、品牌设计和推广创新、强化区域整合营销创新等创新策略。

This article analyzes the new situation of the tourism market development, summarizes the deficiency existed in Yunnan tourism marketing after fully analyzing the current situation of Yunnan tourism marketing. According to the needs of Yunnan tourism development, innovation strategies such as management system and mechanism innovation, brand designing and promote innovation, strengthening the marketing innovation of regional integration and so on, are brought forward from the angle of marketing innovation of tourism marketing.