乡村旅游产品文化品味的提升问题思考——以云南省楚雄州咪依噜风情谷为例

Study of promoting the cultural connotation of rural tourism products——A case study of Miyilu Scenery Valley

文化是旅游产品的核心竞争力,提升产品的文化品位是乡村旅游可持续发展的关键。咪依噜风情谷位于云南省楚雄彝族自治州,是一个原生态的彝族风情乡村旅游地,其旅游开发仍处于初级的农家乐开发阶段,存在着产品开发初级、资源利用度低、文化内涵挖掘不深等问题,针对这些问题,并为满足乡村旅游可持续发展、乡村民族文化传承和旅游者对乡村文化需求提升的需要,可通过营造浓郁的乡村民族文化氛围、开发多层次的乡村民族文化旅游产品、树立特色鲜明的文化品牌形象等途径提升咪依噜风情谷乡村旅游产品的文化品味。

Promoting the cultural grade is the key to sustainable development of tourism, because culture is the core competi- tiveness of tourism products. This paper takes Miyilu Scenery Valley in Yunnan province as an example. Based on the necessary a- nalysis of Miyilu~ current situations, it is found that there are some problems that need to be solved in Miyilu~ tourism development, such as low - level tourism products and deficient cultural connotation, etc. The following three suggestions of building rural cultural atmosphere, developing multi -level tourism products and establishing brand image are made to meet the demand of the rural tourism sustainable development, the inheritance of rural national culture and the upgrading demands of tourists.