浅析我国主题酒店之主题展示

Analysis of Theme Exhibition of Theme Hotels in China

主题酒店是顾客需求升级和酒店市场竞争加剧的产物,近年来在国内外发展迅速。主题展示的有效性是决定主题酒店成功的基础与关键因素,鉴于此,在分析国内外主题酒店主题展示经验的基础上指出了我国在这方面存在的问题,并提出了一些针对性的建议,以期能有助于提高我国主题酒店的主题展示水平。

Theme hotels develop rapidly at home and abroad these years. They are the outcome of the upgrading of cus- tomers＇need and the furious competition of hotel market. The effectiveness of theme exhibition is the basic and critical factor in theme hotels＂ success. As a result, based on the analysis of successful experiences of theme exhibition all over the world, the paper analyzes the problems existed in theme exhibition of Chinese theme hotels, and provides some well targeted suggestions of the theme exhibition of theme hotels in China, hoping that it will be helpful to improve the theme exhibition level of Chinese theme hotels.