摘要
通过对部分优质城市广播电视报办报理念、报纸定位的分析,提出了正确的办报理念和报纸定位是城市广播电视报的生存之本。并通过对优质城市广播电视报广告经营模式的探析,对广告经营这一生存技能提出了独到的见解,对正在奋力爬坡中的城市广播电视报有所启发。
By analyzing a few high-quality radio and TV newspapers in big cities, this paper holds that a correct understanding and proper self positioning of the type of newspaper under discussion is of crucial importance. Besides, the successful use of advertisement for those high-quality newspapers can provide constructive suggestions for the development of city radio and TV newspapers as a whole.
出处
《江苏海洋大学学报（人文社会科学版）》
2010年第1期100-103,共4页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
关键词
城市广播电视报
办报理念
报纸定位
广告经营模式
文化体制改革
生存思考
city radio and TV newspapers
understanding of newspaper
self positioning
ad-based business model
reform of cultural system
reflections on survival
