妈祖文化旅游地居民的旅游感知研究——以莆田湄洲岛为实证研究

On Perceptions of Tourism of Mazu Cultural Tourism Residents——Taking Meizhou Island in Putian as a Case Study

社区居民是旅游地最核心的利益相关者。莆田湄洲妈祖庙作为妈祖信仰的祖庭,居民对发展妈祖文化旅游的态度对妈祖文化旅游的持续发展意义重大。文章通过对湄洲岛妈祖文化旅游地居民的问卷调查以及运用SPSS软件进行统计分析,比较不同居民对旅游感知的差异,得出湄洲岛妈祖文化旅游业发展处于较早期阶段的结论。

Community residents are the core tourism partyinterested.As the birthplace of the faith to Mazu in Meizhou,Putian,it is of great signifi cance for the residents to develop the sustainable development of Mazu tourism.In this paper,it compares the differences in perception of the residents of tourism by surveying the residents as well as using of SPSS statistical analysis software.At last it concludes that Mazu culture tourism development in Meizhou is at the earlier stage.