城市商务旅游竞争力:评价体系及方法的创新研究

Competitiveness of Urban Business Tourism:An Innovative Study of Evaluation System and Approach

目前,商务旅游竞争力的研究相对较少,而已有的旅游竞争力评价体系研究方法又存在亟须改进之处。为此,本文创新性地通过专家访谈及商务游客调查确定城市商务旅游特征,并以商务游客认知趋势这一客观信息为基础,借助因子分析法构建了城市商务旅游竞争力评价的量化模型。随后,以香港、澳门、上海、广州4个城市的商务旅游竞争力为例,对该模型的普适性及准确性进行了检验。通过检验得知,该评价体系的构建过程体现了一定的客观性,在具体使用方面拥有较高的准确性及可行性,具有较好的应用价值。由于本研究的抽样调查仅在澳门进行,如能在更广泛的区域内对商务旅客取样,则所构建的评价指标体系会更为完善。

Currently study on the competitiveness of urban business tourism is relatively few while the existing evaluation system and approach still leave much to be desired.Accordingly,the paper,through expert interviews and surveys from business tourists,defines the features of urban business tourism and with the help of the factor analysis,constructs the quantitative model of competitive evaluation,based on the objective information about the cognitive trend from business tourists.Then the applicability and accuracy of the model is tested on four cities including HongKong,Macao,Shanghai and Guangzhou.Through the test,it can be proved that this evaluation system is of high accuracy and feasibility.Since the sampling survey of this research is only carried out in Macao,the evaluation index system would be more perfect if the survey could be conducted in a more extensive range of cities.