摘要
依据文化唯物主义理论(cultural materialism),我们研究著名的美国黑人生活杂志《黑檀树》(Ebony)、《本质》(Essence)和《O,殴普拉杂志》(O,The Oprah Magazine)构建读者身份的方式时,发现这些杂志试图确立某个政治与社会议题以便锁定目标群体成员并通过激发他们的自我定义、精神和强烈的"唯我独尊"意识来赋予他们一种特权及体验巨大权利的方法。
Grounded in cultural materialism, this research uses a critical literary analysis to examine the construction of readership in three prominent African American owned and/or operated lifestyle magazines： Ebony, Essence, and O, the Oprah magazine. The authors suggest that these magazines profess to set a political and social agenda for target audience members to privilege them and their ways of experiencing patriarchal power by invoking self-definition, spirituality, and a heightened awareness of ＂sombodiness.＂
出处
《北京印刷学院学报》
2010年第1期32-37,共6页
Journal of Beijing Institute of Graphic Communication
关键词
读者身份
构建手段
美国
黑人杂志
readership
construction
African American magazine
