谈出版物网络营销中读者数据库建设的相关问题

On Reader's Data-Base in Publication's Online Marketing

网络读者数据库汇集的不仅仅是一般的读者名单,而应该是一个极富价值的信息库,在出版物网络营销中占有举足轻重的作用。网络读者数据库在出版物网络营销中的作用、主要内容、收集途径、使用和维护等相关问题,是我们探讨的重点。

Online readers＇ databank should not merely include the name list of readers, but be a very valuable information database, which plays a very important role in publication＇s online marketing. The paper discusses the function of reader＇s databank, and the related issues about its main contents, collecting solutions, utilization and maintenance.