加强医院内涵建设 推进医院品牌战略

To Strengthen the Hospital Connotation Construction and Promote Hospital Brand Strategy

品牌已经成为现代医院的核心竞争力之一,良好的品牌能为医院发展带来持久的动力和竞争优势。要推进医院的品牌战略,需要医院加强内涵建设,从加强医院文化、医疗质量和医疗服务着手,通过不断努力和积累来推进品牌建设。

Brand has become the core competence in modern hospitals, and nice brand can bring hospital persistent development and competition advantage. To strengthen the hospital connotative construction needs to enhance the hospital culture, medical quality and medical service, as well as hard work and continuously accumulate, in order to promote the hospital brand construction.