摘要
在虚拟专用移动网中平衡地找到合理的集团客户占比数量,是移动运营商需要思考的重要命题。本文从集团客户占比问题的逻辑分析入手,构建了相应的实证检验模型,进而选取某省移动公司为样本进行了验证分析,结论是通过一些科学的统计分析方法,能够获得虚拟专用移动网用户占比的最优值或最优区间,进而作为制定市场推广策略时的依据,将用户占比稳定在合理的区间水平上,以追求总收入最大化的目标。
It is very important for mobile service providers to find the amount of the private mobile communication users in virtual private mobile network.Firstly,this paper analyzes the logic issues of the scale of private mobile communication users.Then,it builds a practical validation model.On the basis of the above,the paper selects a mobile service provider in one province as the sample,and applies the model to validate the conclusions.
出处
《企业活力》
2010年第4期27-31,共5页
Enterprise Vitality
关键词
虚拟专用移动网
个人移动通信用户
ARPU
virtual private mobile network private mobile communication user average revenue per user