消费者的非理性行为及营销对策浅析

Irrational Consumer Behavior and Marketing Strategy Analysis

消费者的理性消费是无法完全实现的,只能集中在某个限度之内,现实中人们在做出消费决策时绝大部分时间不会考虑非常周全,非理性消费在所难免,这对于商家有不可或缺的意义,商家要正确看待非理性消费的特征,合理利用非理性消费诱因,积极展开营销活动。

Customers＇ rational consumption can not be fully realized and can only be concentrated in certain limits.The reality that people make consuming decisions most of the time will not be considered a very thoughtful.Non-rational consumption is inevitable,which for the businessmen has essential meaning.Businesses should correctly treat the non-rational consumption characteristics,use of irrational consumption incentives reasonably,and actively expand marketing activities.