摘要
对市场竞争日趋激烈的证券营业部的营销体系的构建问题进行了探讨,提出了证券营业部营销体系构建的总体思路,阐述了证券营业部营销体系构建的基本内容,为证券营业部营销体系的构建提供了参考。
In now adays, the competition among securities company branches is fierce,in this article ,from the point of view of a securities company branches, the construction of marketing system is explored, the general idea of marketing system is put forward, and the main content of the construction of marketing system is illustrated, thus this article will be a reference for the construction work of marketing system in securities company branches.
出处
《河北理工大学学报(社会科学版)》
2010年第2期57-59,共3页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
证券营业部
营销体系
构建
策略
securities company branch
marketing system
construction
strategy