武汉高校旅游产品RMP分析

The RMP analysis of universities' tourism product in Wuhan

以昂谱(RMP)分析模式为基础,对武汉市高校校园旅游产品开发进行了实证研究.在R性和M性分析的基础上将武汉市高校旅游产品定位为3大主类12个亚类,融观光、休闲、科普、娱乐于一体的综合性旅游产品体系,并设计出周游型和专题型两类高校旅游线路,为武汉市高校旅游产品开发提供了依据.

With the RMP analysis as its theoretical foundation,the paper analyzed the development of universities＇ tourism products in Wuhan.Based on the resources and market analysis,the universities tourism products in Wuhan were defined as three big main class and 12 sub-categories,including sightseeing,leisure,education and entertainment in one comprehensive system for tourism products and designed a tour-type and feature-based tourist routes,the results maybe useful for the development of universities＇ tourism products in Wuhan.