我国动漫影视走出困境的思考

Thinking about How China's Animation Film and Video Gets Out of Difficulty

我国动漫影视在世界动漫影视产业中起步比较早,在20世纪中期一度领先。但从20世纪80年代开始滑坡,落后于先进国家。其主要原因在于观念到实践尚未转型,人才缺少凝聚与提高,以及缺少市场化竞争与引导。走出困境的对策在于:科学规划,有力扶持;培育本土原创人才,突出创意设计;注重市场化运作,拓展衍生产品开发。

The industry of China＇s animation and television industry started early in the world and even led the world in the 1920＇s.It began to go downhill and lag behind the advanced countries in the 1980＇s.The main reasons lie in the fact that the transition from ideas to practice in the industry has not been finished;the talents in the field have not been rallied and the competitive mechanism has not been formed.The solutions to the predicament depend on the scientific planning of the industry,the strong support from the government,the training of the indigenous and original talents,the manipulation of the market and the development of new products.